Pillar
CPL, CPA, LTV. The unit economics of buying P&C leads.
Internet insurance leads have a reputation problem. Here is the math that explains when they cost more than a bound policy earns, and the three conditions that flip the economics for P&C auto agencies.
PhoneBurner versus Ricochet360 for auto and multi-line shops running owner-only or one producer plus a CSR, with cost curves and a migration path.
At $400K to $1M in home premium, LeadCloud routing overhead burns about $42 per bind direct publishers do not. Here is the math and the upgrade path.
