The commercial owner who started posting on LinkedIn and added zero in premium
A composite TX/FL commercial owner posted on LinkedIn 3x a day for a year, added zero measurable new business, and learned why brand is an output, not an input.
The ILB Constitution
Built for the Operator Who Is Six Months from Breaking Through.
Two pieces a week. Lead economics. Vendor selection. Dialer ops. Conversion math. Market trends. Written for agency owners 25 to 35 who are at $400K to $1.5M in premium and trying to get to $2M without becoming their dad.
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The 12 month plan that takes health from $900K to $2M without burning the marriage
A quarterly operating plan to take a $900K health agency to $2M in twelve months: a CSR hire before the next producer, and a marriage protocol that holds.
The under 35 broker: when to drop captive lines for IA freedom in auto
Most ex-captive auto producers ride the override 24 months past the point the math says quit, costing about $186K in delayed equity on a $900K book.
All articles
Why everyone thinks internet leads aren't all that
Internet insurance leads have a reputation problem. Here is the math that explains when they cost more than a bound policy earns, and the three conditions that flip the economics for P&C auto agencies.
PhoneBurner versus Ricochet360 for Home New Business at Sub 2 Producers
Power dialer or all-in-one auto-dialer CRM? A compliance-forward comparison of PhoneBurner and Ricochet360 for home insurance agencies running new business with 1 or 2 producers, built around speed-to-lead math, TCPA dialer risk, and the FTC abandoned call rule.
How Many Auto Leads Do I Really Need to Buy, Anyway?
The honest math on purchased auto leads: with real close rates of 1 to 2 percent and lead prices of $4 to $8, you need 50 to 100 leads per policy, making your true cost per bind roughly $270 to $540.
The commercial owner who started posting on LinkedIn and added zero in premium
A composite TX/FL commercial owner posted on LinkedIn 3x a day for a year, added zero measurable new business, and learned why brand is an output, not an input.
PhoneBurner versus Ricochet360 for auto and multi line new business at sub 2 producers
PhoneBurner versus Ricochet360 for auto and multi-line shops running owner-only or one producer plus a CSR, with cost curves and a migration path.
The 12 month plan that takes health from $900K to $2M without burning the marriage
A quarterly operating plan to take a $900K health agency to $2M in twelve months: a CSR hire before the next producer, and a marriage protocol that holds.
TCPA market reaction in health after the 2024 ruling shifts: what dialers actually changed
When 2024 TCPA enforcement tightened, the health dialer ops that rebuilt consent capture, scrub cadence, and recording disclosure kept contact rates intact.
The home producer scoreboard your captive trainer never built
A 6-row producer scoreboard for $400K to $1.5M home agencies: lead-cost-per-bind, contact rate, quote rate, bind rate, premium per hour, renewal lift.
The under 35 broker: when to drop captive lines for IA freedom in auto
Most ex-captive auto producers ride the override 24 months past the point the math says quit, costing about $186K in delayed equity on a $900K book.
Why LeadCloud is the wrong vendor for home at $400K to $1M
At $400K to $1M in home premium, LeadCloud routing overhead burns about $42 per bind direct publishers do not. Here is the math and the upgrade path.
The $1M wall in health: the four operators who broke through and how
Four under-35 health operators stuck under $1M for 18 months each cleared $1.4M inside a single year, running four very different plays.
